Global movement shifts Singapore towards a plant-based diet

The United Nations has recently urged the world to consume less animal products to mitigate climate, hunger and poverty issues. In light of the imminent catastrophic consequences of climate change, Green Monday has been raising public awareness of the correlation between diet and the environment since its launch in Hong Kong in 2012. Having catalysed the plant-based movement in its home city, it is striving to replicate the success of Hong Kong in other regions.

Founder David Yeung explained choosing Singapore as the next target market, “Given the striking similarities economically and socially between Hong Kong and Singapore, not to mention the latter being one of the leading energy and technology hubs in Asia Pacific, Singapore is a natural choice for us to further spread the plant-based movement. We are extremely delighted to see how the plant-based sphere in Singapore has been gaining momentum since the launch of the game-changing Beyond Burger in August. We are excited that Singaporeans truly embrace this lifestyle for environment, health and animal reasons and we plan to bring our movement to other South East Asian countries next year.”

In an attempt to make plant-based dining easier for the public, Green Monday has rolled out the restaurant programme which works with F&B partners to provide at least 2 plant-based options on their menus. About 20 resturants/hospitality groups with over 80 outlets are already enrolled in the programme. These restaurant partners also feature food 2.0 inventions, such as The Beyond Burger and OmniPork, in some of their dishes. Food 2.0 retail products are also available at various sales points like Four Seasons Organic Market, Habitat, honestbee.online and RedMart.